Helping family, friends and colleagues to find out that you are caring for their loved one.
We recognise that announcing the death of a loved one is an early action for the funeral director. Mourners want information about the funeral as soon as possible, so that they can plan to attend the funeral. As we move further into the digital age, searching for news of the death of someone is no longer limited to the weekly obituary pages of the local newspaper; people now expect to be able to find this information instantly online. We also recognise that this presents an opportunity for funeral directors not only to improve on the level of personal service already offered to families, but also to encourage mourners to view your website.
Improving the service you offer
Displaying funeral notices on your website as soon as the arrangements are made, improves your service - providing mourners with instant information, as well as a further link through to the deceased's donation profile - giving the full, printable service details, a biography, photo carousel and the ability to donate online. This also is likely to increase online fundraising amounts as mourners find the information they need. If desired, funeral notices can be shared on social media platforms, helping to reach others near and far and as another gateway to increase awareness and donations.
Creating a funeral notice is easy; funeral notices are created from information already entered onto the system for the deceased’s ‘In Memory’ profile. As with our ‘In Memory’ profile, funeral notices sit in your website, with your branding within an invisible iframe and are displayed as a service offered by you, there is no InMemory branding on any page.
Building business and driving efficiency
Funeral notices made via your website presents mourners with the opportunity to consciously browse your additional services. We know from analysing over four years worth of donations, that roughly two thirds of online donors will be local and live within your trading area.
The more mourners become used to obtaining information via your website, the more they will use the service the fewer telephone enquiries you will receive. This also means fewer disturbances for the families of the deceased during the early phase of the bereavement process from mourners who are contacting them regarding the funeral arrangements.
And best of all, there is no additional charge for this service, it comes as a part of the InMemory service.